Corporate Identity
Vision & Mission
RVDS creates innovative value through food and beverage, with the goal of delivering satisfying experiences to every customer.
As a company committed to continuous growth and global expansion, our mission is to make Korean cuisine accessible and approachable — anytime, anywhere in the world.
Vision :
Most Valuable K-Food Brand Operator
RVDS aims to be the "most valuable" global K-Food brand operator, pursuing not only financial performance but also social contribution.
Social Value: Our customers are happy by serving delicious food at affordable prices, and members and partners are growing and fulfilled through their work and relationships
Corporate Value: Become a company that is highly valued by the marketplace for its ability to operate sustainably
Mission:
To make Korean food accessible and affordable to people around the world, anytime, anywhere.
We aim to make Korean food an everyday cuisine — loved globally, not just occasionally.
We build brands that are accessible to anyone, anywhere, anytime.
We grow brands that people genuinely love — through operational excellence.
Core Values
RVDS stands for “Right Values Drive Success” — our belief that lasting success comes from the right values. These principles define how we work, grow, and lead.
Proactivity
We define problems proactively and take the first step — before being asked.
Transparency
We confront reality and communicate with clarity, always grounded in facts — even when uncomfortable.
Reliability
We take full ownership of our responsibilities, grounded in mutual trust and respect.
Sustainable Growth
We pursue repeatable, system-driven growth — not short-term wins.
Logo Introduction
The RVDS logo is composed of design elements that visually represent the brand’s core values.
It represents the brand’s belief in sharing the “chair” — the central space in the dining experience — with our customers
The two-pronged V symbolizes our commitment to continuous growth and global expansion
The RVDS logo is more than just a symbol — it embodies our brand philosophy and vision.
To ensure consistency and clearly communicate our identity, the logo’s colors, proportions, and placement must follow established guidelines.