Corporate Identity


Vision & Mission

RVDS creates innovative value through food and beverage, with the goal of delivering satisfying experiences to every customer.

As a company committed to continuous growth and global expansion, our mission is to make Korean cuisine accessible and approachable — anytime, anywhere in the world.

Vision :
Most Valuable K-Food Brand Operator 

RVDS aims to be the "most valuable" global K-Food brand operator, pursuing not only financial performance but also social contribution.

  • Social Value: Our customers are happy by serving delicious food at affordable prices, and members and partners are growing and fulfilled through their work and relationships

  • Corporate Value: Become a company that is highly valued by the marketplace for its ability to operate sustainably

Mission:
To make Korean food accessible and affordable to people around the world, anytime, anywhere.

  • We aim to make Korean food an everyday cuisine — loved globally, not just occasionally.

  • We build brands that are accessible to anyone, anywhere, anytime.

  • We grow brands that people genuinely love — through operational excellence.


Core Values

RVDS stands for “Right Values Drive Success” — our belief that lasting success comes from the right values. These principles define how we work, grow, and lead.

Proactivity

  • We define problems proactively and take the first step — before being asked.

Transparency

  • We confront reality and communicate with clarity, always grounded in facts — even when uncomfortable.

Reliability

  • We take full ownership of our responsibilities, grounded in mutual trust and respect.

Sustainable Growth

  • We pursue repeatable, system-driven growth — not short-term wins.


Logo Introduction

The RVDS logo is composed of design elements that visually represent the brand’s core values.

  • It represents the brand’s belief in sharing the “chair” — the central space in the dining experience — with our customers

  • The two-pronged V symbolizes our commitment to continuous growth and global expansion

The RVDS logo is more than just a symbol — it embodies our brand philosophy and vision.
To ensure consistency and clearly communicate our identity, the logo’s colors, proportions, and placement must follow established guidelines.